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Always keep your design simple, never over-complicate the process. Always question why something is being done. Don’t design for design sake. Make sure your name and branding, and message is strong. Greening a product in the first place, of course, is the best way to reduce its environmental footprint. Companies are motivated to do so for a variety of reasons including increased consumer demand, pressure from partners across the supply chain and risk to the brand simply by being complacent. Adding an eco friendly banner to your product has become a strong sustainable marketing tool.
