April 2009
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AIC
A brand reflects the values and goals of a company, experience, or product line. When it is thoughtfully, clearly, and accurately defined, it is effective on multiple levels. It is easy to implement internally, easy for retailers and distributors to support, and easy for consumers to recognize and understand. It is also versatile: scaleable, adaptable, and multi-dimensional.
Authentic....
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id+ips
Always keep your design simple, never over-complicate the process. Always question why something is being done. Don’t design for design sake. Make sure your name and branding, and message is strong. Greening a product in the first place, of course, is the best way to reduce its environmental footprint. Companies are motivated to do so for a variety of reasons including increased consumer demand,...
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“Once the game is over, the king and the pawn go back in the same box.”
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Failure
The Internet is the most liberating of all mass media developed to date. It is participatory, like swapping stories around a campfire or attending a renaissance fair. It is not meant solely to push content, in one direction, to a captive audience, the way movies or traditional network television did. It provides the greatest array of entertainment and information, on any subject, with any...